P E R S O N A L I Z A T I O N.... some people love it and others will naturally hate it. But the fact is that it is becoming a part of our everyday lives. Now a days many websites have focused on the idea of catering to the consumer. People have become more demanding with what they want or buy into. For instance, on YouTube I tend to watch a lot of videos by some of my favorite artists. When I log on the site gives me a choice of 4 videos that they think I will like based on my past views. This can be applicable to our whole lives and scholars have studied this. Personally I think that this would be damaging to our future generations. Many times I have just stumbled accross songs or artists that I like and if everything was picked for me I would have never done so. I believe that it will create even more division in our society than there is now...so to be honest id rather take my time and look for what I want.